It all began with a simple dream: to start something of my own. I never expected it would come to life so soon, but passion has a way of speeding things up. With a deep love for dogs and sustainable living, the idea of Jip’s Boutique was born, a slow fashion brand for dogs, inspired by our four-legged family member, Jip.

Jip isn’t just our dog, she’s the reason behind every step we take. As our CEO and greatest muse, she inspires every design, collection, and photoshoot. If it’s Jip-approved, we know it will bring joy to other dogs and their humans too.

Each item is handmade with care, designed as if it were meant for Jip herself. No mass production, just unique, sustainable pieces crafted with love and intention. Behind the lens, my husband Pieter captures the warmth and authenticity that define our brand. 

Together, we’re building more than just a brand. Our mission is to make dogs and their humans happy with products that combine style, durability, and a love for the planet. Every stitch, every photo, and every wag of Jip’s tail is a reminder that this little dream has grown into something much bigger: a celebration of the bond between dogs and the people who love them.